Soccer Express — Meta Ads Dashboard

Overview

Total Spend

$18,932.25

CAD

Revenue

$10,100.13

CAD

ROAS

0.53x

Return on Ad Spend

Purchases

38

Total Conversions

Reach

2,493,900

Unique Users

Impressions

3,378,213

Ad Views

Clicks

28,336

Total Engagement

CTR

0.84%

Click-Through Rate

CPC

$0.67

Cost Per Click

CPP

$498.22

Cost Per Purchase

AOV

$265.79

Average Order Value

Campaigns

6

Active Campaigns

Conversion Funnel

Impressions

3,378,213

100%

Clicks

28,336

0.84%

Purchases

38

0.001%

Revenue

$10,100

0.53x ROI

Daily Spend vs Revenue

Daily ROAS Trend

Campaigns & Ad Creatives

Campaign Performance

Campaign Name	Spend	Impressions	Clicks	CTR	Purchases	Revenue	ROAS	CPC	CPP	AOV
EK_adidas_worldcup_boots_Jun26	$6,999.01	798,140	8,456	1.06%	16	$3,015.65	0.43x	$0.83	$437.44	$188.48
EK_adidas_rewards_Jun26 (in-store_offers)	$4,599.03	1,953,194	1,312	0.07%	0	$0.00	0.00x	$3.51	—	—
EK_adidas_worldcup_jerseys-apparel_Jun26	$3,011.11	240,112	8,171	3.40%	2	$238.98	0.08x	$0.37	$1,505.56	$119.49
EK_General_Awarness_Largest_Collection_4th_March_2026	$2,206.06	198,059	5,226	2.64%	11	$2,945.51	1.34x	$0.42	$200.55	$267.77
EK_Canada_Carousel_Jun26	$1,212.50	100,719	3,208	3.19%	7	$3,070.82	2.53x	$0.38	$173.21	$438.69
EK_Largest_Footwear_Collection_Campaign_15Aug2025	$904.54	87,989	1,963	2.23%	2	$829.17	0.92x	$0.46	$452.27	$414.59

⚠️ Key Insight

EK_Canada_Carousel_Jun26 is the standout this month at 2.53x ROAS despite the smallest budget of the six campaigns, and the legacy General Awareness campaign remains solidly profitable at 1.34x — the same campaign that led May's results.

Demography

Performance by Age Group

Age Group	Spend	Clicks	CTR	Purchases	Revenue	ROAS	CPP
45–54	$4,818.40	7,492	1.08%	17	$4,972.22	1.03x	$283.44
35–44	$5,899.12	8,530	0.92%	11	$2,746.92	0.47x	$536.28
18–24	$1,581.19	1,908	0.47%	4	$1,143.96	0.72x	$395.30
25–34	$3,716.36	5,403	0.72%	4	$883.21	0.24x	$929.09
55–64	$1,804.45	2,880	0.81%	2	$353.82	0.20x	$902.23
65+	$1,109.56	2,118	0.86%	0	$0.00	0.00x	—
Unknown	$3.17	5	0.64%	0	$0.00	0.00x	—

Performance by Gender

Gender	Spend	Purchases	Revenue	ROAS	CPP
Unknown	$351.37	2	$243.75	0.69x	$175.69
Male	$11,760.07	26	$7,320.13	0.62x	$452.31
Female	$6,820.81	10	$2,536.25	0.37x	$682.08

📊 Audience Insights

The 45–54 age group is the only segment above breakeven (1.03x ROAS) and drove the majority of revenue ($4,972.22). 25–34 and 55–64 are the weakest, both under 0.25x with CPPs above $900. By gender, male spend (62% of budget) outperforms female on ROAS, a reversal from May when female audiences led.

Placements & Platforms

Platform Performance

Platform	Spend	Impressions	Clicks	CTR	Purchases	Revenue	ROAS	CPC	CPP
Facebook	$11,312.41	2,327,412	17,248	0.74%	20	$5,524.24	0.49x	$0.66	$565.62
Instagram	$7,414.82	1,025,568	10,243	1.00%	18	$4,575.89	0.62x	$0.72	$411.93
Audience Network	$161.92	17,247	723	4.19%	0	$0.00	0.00x	$0.22	—
Other (Threads, Unknown, WhatsApp, Messenger)	$43.07	7,986	124	1.55%	0	$0.00	0.00x	$0.35	—

Placement Performance

Placement	Spend	Impressions	Clicks	CTR	Purchases	Revenue	ROAS	CPC
Feed	$9,990.65	1,103,934	17,767	1.61%	20	$6,116.52	0.61x	$0.56
Instagram Stories	$2,201.73	203,039	3,683	1.81%	4	$1,040.54	0.47x	$0.60
Marketplace	$2,132.85	889,682	712	0.08%	0	$0.00	0.00x	$3.00
Instagram Reels	$1,907.41	494,494	1,966	0.40%	5	$1,106.28	0.58x	$0.97
Facebook Reels	$1,508.39	353,695	1,916	0.54%	6	$1,493.84	0.99x	$0.79
Ads on Facebook Reels	$432.62	186,311	447	0.24%	3	$342.95	0.79x	$0.97
Facebook Stories	$227.19	14,430	183	1.27%	0	$0.00	0.00x	$1.24
Other placements (13 combined)	$531.38	132,628	1,662	1.25%	0	$0.00	0.00x	$0.32

Device Breakdown

Device	Spend	Impressions	Clicks	CTR	Purchases	Revenue	ROAS
iPhone	$12,742.07	2,269,515	19,008	0.84%	26	$8,044.87	0.63x
Android Smartphone	$5,174.23	898,521	8,184	0.91%	11	$1,861.64	0.36x
Desktop	$633.51	129,031	628	0.49%	0	$0.00	0.00x
iPad	$331.82	70,471	446	0.63%	1	$193.62	0.58x
Other (Android Tablet, iPod, Other)	$50.59	10,675	72	0.67%	0	$0.00	0.00x

Regional Performance

Performance by Region

Region	Spend	Impressions	Clicks	CTR	Performance
British Columbia	$10,165.84	2,474,939	11,267	0.46%	Highest Spend, Lowest CTR
Ontario	$5,296.52	544,756	10,309	1.89%	Strong Engagement
Quebec	$1,478.33	148,122	3,081	2.08%	Efficient
Alberta	$1,313.90	129,952	2,304	1.77%	Moderate
Nova Scotia	$266.09	31,431	403	1.28%	Minimal
Manitoba	$132.29	15,340	308	2.01%	Minimal
Saskatchewan	$98.43	12,222	290	2.37%	Highest CTR
New Brunswick	$78.00	9,173	168	1.83%	Minimal
Newfoundland and Labrador	$61.47	7,578	139	1.83%	Minimal
Prince Edward Island	$23.17	2,509	47	1.87%	Minimal
Yukon	$7.10	826	9	1.09%	Minimal
Northwest Territories	$5.95	803	9	1.12%	Minimal
Nunavut	$3.89	456	4	0.88%	Minimal
Unknown	$1.20	106	1	0.94%	Minimal

Spend by Region (Top 8)

Monthly Report

📈 June Performance Summary

Conversion Volume: 38 total purchases (down from 74 in May), though average order value held steady at $265.79 vs. $267.69.
Reach & Engagement: 2,493,900 reach and 3,378,213 impressions (roughly 10x May) generated 28,336 clicks for a 0.84% CTR, down from 1.94%.

🎯 What Changed

The legacy General Awareness campaign, May's top performer, stayed profitable at 1.34x ROAS.
EK_Canada_Carousel_Jun26 is the month's standout at 2.53x ROAS on a modest $1,212.50 budget.

🚀 Recommended Actions

Shift budget toward Canada Carousel and the Scale-tier Fanwear/Footwear creatives.
Re-audit British Columbia targeting — largest regional spend but lowest CTR among major provinces.